# Data-Driven Decisions for Your Moving Company

Revenue reports, crew performance, lead conversion tracking, and custom dashboards. Know exactly what's working and what's not — in real time.

### Reports

General Statistics Income Payments Sales By Employee

03/01/2026 – 03/31/2026

**VISITORS** 775 **PAST WEEK**

**LEADS** 203 **PAST WEEK**

**BOOKED** 47 **PAST WEEK**

**MONTHLY INCOME** $96,424 **PAST WEEK**

Activity

Visitors  Leads  Booked

03/01  03/04  03/07  03/10  03/12

Lead Sources

Conversion Rate

Google Search 10.0%

Moveboard 58.3%

Facebook 15.4%

Returning 53.8%

Sales Performance

By Employee · March

L  Lauren S.  9.15%

M  Mike H.  64.0%

T  Tania P.  —

**Total Booked** 47 jobs

## Reports That Actually Drive Growth

Not just numbers on a screen. Actionable insights that help you make better decisions every day.

### Revenue Reports

See exactly where your money comes from. Break down revenue by move type, branch, crew, lead source, date range, and more — all in real time.

### Crew Performance

Track which crews generate the most revenue, complete jobs fastest, and earn the best customer ratings. Identify top performers and coaching opportunities.

### Lead Conversion

Follow every lead from first touch to booked job. Know your conversion rates by source, by sales rep, and by move type to optimize marketing spend.

### Custom Dashboards

Build dashboards tailored to your role. Owners see the big picture. Dispatchers see today's operations. Sales managers see the pipeline.

## From Data to Decisions

Four steps to turn raw business data into actionable intelligence.

01

### Select Report

Choose from dozens of pre-built reports or create your own. Revenue, operations, sales, crew, storage — every aspect of your business is covered.

02

### Filter Data

Narrow results by date range, branch, move type, crew, lead source, or any custom field. Get exactly the data you need, nothing more.

03

### Analyze Trends

Visualize data with charts, graphs, and heatmaps. Spot seasonal patterns, identify growth opportunities, and track KPIs over time.

04

### Export & Share

Export reports to PDF or CSV. Schedule automated report delivery to stakeholders. Share live dashboard links with your management team.

## Not Just Another Reporting Tool

Built specifically for the moving industry — every metric, every report, every dashboard is designed for movers.

### Real-Time Data

Unlike tools that rely on overnight syncs, Elromco reports reflect live data. The number you see right now is the number that's true right now.

### Moving-Specific Metrics

We don't just show generic business metrics. Elromco tracks moving-specific KPIs like revenue per truck, average job value, and cube sheet accuracy.

### Multi-Branch Rollup

For multi-location operators, Elromco rolls up data across all branches into unified reports while still letting you drill down to any single location.

### Historical Comparison

Compare this month to last month, this quarter to last year. Elromco makes year-over-year and period-over-period analysis effortless.

## Reporting Questions Answered

What reports come pre-built in Elromco?

Can I create custom reports?

Can I schedule automated report delivery?

Does reporting work across multiple branches?

How far back does historical data go?

## Quick answer

Elromco's Reporting module surfaces the metrics that drive moving-company decisions: booking rates by source, revenue per truck, crew efficiency, sales pipeline health, claims ratio, and per-rep performance. The Enterprise plan adds a custom report builder so operators can construct any view from raw job, lead, and payroll data.

Available on: Both plans

## Stop Guessing, Start Knowing

See how Elromco's reporting and analytics can transform the way you make business decisions. Book a free demo today.